The market exists. Finding it is the work
Plenty of manufacturers have a good product and idle capacity, because they don't know where the real buyer is or how to open a negotiation with them.
That is what business development means here: turning unused capacity into orders.
What you get
✓A list of real buyers in the target market, not a mailing list
✓The prices, standards and expectations of that market before you spend anything
✓Your product presented in the language and format the buyer expects
✓A trading partner or sales representative at destination
✓Negotiations followed through to an order
What the work involves
Market research and target-market selection based on data, not guesswork
Competitor and pricing analysis
Catalogue, company profile and technical documentation in the destination language
Identifying and vetting buyers, distributors and agents
Trade fairs and industry events
Running the negotiation through to a signed contract
The outcome
Instead of waiting for customers to find you, you get a defined route to reach them.
